Why Innovation in Selling Matters
Why must sales organizations and salespeople constantly innovate their methods to succeed? The answer lies in the very nature of business: standing still is not an option. It’s a question not just of survival, but of thriving in an ever-changing world.
Selling as a profession has roots going back over 12,000 years, to ancient trading societies like Mesopotamia and Egypt. Yet, the age-old mindset of “We’ve always done it this way, why change?” has been the downfall of countless organizations. Often, by the time this question is asked, inefficiencies and missed opportunities are already taking hold.
By the end of this blog, you’ll gain valuable insights into why innovation in selling is essential—and discover an exclusive opportunity to equip your team with proven strategies, actionable tools, and a value-packed offer to elevate your sales results.
Proactively Embracing Change
When your sales organization is thriving and performing well, that’s precisely the time to ask critical questions:
- “What trends are we seeing in the market?”
- “What changes should we start planning for to stay ahead?”
By proactively addressing these questions, you not only prepare your sales team to lead in the next wave of innovation but also position your customers to adapt alongside you—or even become trendsetters themselves.
Change Without Compromising Core Values
Innovation in how we sell doesn’t mean abandoning the core principles of selling that have remained steadfast for thousands of years. These timeless fundamentals ensure the human connection remains central to every interaction:
10 Timeless Principles of Selling
- Building Relationships
- Understanding Needs
- Communicating Value
- Persuasion
- Problem-Solving
- Trust and Integrity
- Adaptability
- Creating Win-Win Outcomes
- Handling Objections
- Emotional Connection
These principles form the foundation, even as the tools and methods we use to sell evolve.
The Rapid Evolution of How We Sell
In just the past five years, consider how these changes have reshaped our everyday lives:
- Paying by cash and credit card → Using digital currency apps
- Working in offices → Working remotely or hybrid
- Shopping in stores → Shopping online with same-day delivery
- In-person doctor visits → Virtual telemedicine appointments
- Physical movie theaters → Streaming first-run movies at home
- Live classroom learning → Virtual or hybrid education models
- Paper menus at restaurants → QR code digital menus
- Cash tips → Tipping via apps like Venmo or Square
- In-store grocery shopping → Ordering groceries online for delivery or pickup
- Traditional cable TV → On-demand streaming services
These shifts reflect human behavior’s constant drive for greater convenience, efficiency, and adaptability. Innovation isn’t just about doing things differently—it’s about doing them better, faster, and in ways that resonate with today’s customers.
The Cost of Failing to Innovate
What happens when businesses resist change? History offers painful lessons:
- Blockbuster: Failed to adapt to digital streaming.
- Kodak: Ignored the rise of digital photography despite inventing it.
- Toys “R” Us: Struggled to compete with e-commerce giants like Amazon.
- Sears: Couldn’t keep pace with online shopping and agile competitors.
- MySpace: Lost relevance to innovative platforms like Facebook and Instagram.
The Rewards of Embracing Change
On the flip side, companies that innovate reap massive rewards:
- Amazon: Transformed global e-commerce, cloud computing, and logistics.
- Apple: Created entirely new markets with the iPhone and wearables.
- Tesla: Disrupted automotive and energy industries with electric vehicles.
- Netflix: Evolved from DVDs to a streaming powerhouse.
- Microsoft: Reinvented itself with cloud computing and AI integration.
These businesses succeeded because they recognized the need to evolve—not just reactively, but proactively—staying ahead of market trends and customer expectations.
Selling in Today’s World
As salespeople and organizations, we are the frontline of every business. It’s our job to be adaptable, open-minded, and strong communicators—not only with customers but also within our teams. We are the boots-on-the-ground, gathering insights, spotting trends, and driving innovation from the bottom up.
While the past provides lessons, tomorrow’s success depends on looking forward. Embrace change, stay rooted in core principles, and remain committed to evolving your methods. This is the path to lasting success in selling.
Let’s keep leading the way.
Partner with BeenThere Consulting Services to Build Your Sales Success
At BeenThere Consulting Services, I am dedicated to helping your business and sales organization achieve success today while preparing to dominate the opportunities of tomorrow. By combining timeless sales principles with cutting-edge strategies, I’ll empower your team to overcome challenges, unlock untapped potential, and deliver consistent, measurable results. Whether you’re looking to hit ambitious sales goals, streamline your processes, or build a winning team culture, I’ll provide the expertise, tools, and accountability to make it happen. Together, we’ll create a sales organization that not only thrives in the present but leads confidently into the future.
Don’t wait—your competition isn’t. Book your free Discovery Call today, and let’s start building the sales success you’ve been working toward. Your results are just one conversation away!
The Sales Confidence Accelerator Offer
Are you ready to master advanced selling skills and close more deals? Here’s what you’ll get for just $997:
- 90-Minute Sales Breakthrough Session
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- Packed with actionable tips to turn objections into opportunities.
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- Techniques to elevate your confidence and results.
Bonus:
Sign up by December 31st, 2024 and get a personalized follow-up call to ensure you’re implementing effectively.
Risk-Free Guarantee:
If you don’t feel significantly more confident and prepared to win business after our session, I’ll refund your $997—no questions asked. You keep the book and playbook.
Transform your sales potential today. Email Phil@BeenThereCS.com or click here to book your session. Your success is just one session away!
ABOUT PHIL WHITEBLOOM 
With over 40 years of experience in sales leadership, Phil Whitebloom has led teams to generate billions in revenue, partnering with organizations ranging from Fortune 500 companies to government agencies, educational institutions, and more. His expertise in building diverse, high-performing teams has not only delivered exceptional results but also earned him recognition and numerous accolades in the industry.
Send Phil an email Phil@BeenThereCS.com and let him know what sales topics you would like him to write about. How can he help you?
Unlock the Secrets to Closing More Sales with “Handling Objections: Clues for Closing the Sale”
Are you tired of hearing “no” or struggling to close the deal? In Phil Whitebloom’s book, you’ll learn how to turn objections into golden opportunities to secure the sale. Whether you’re new to sales or have years of experience, this book is packed with actionable insights that will elevate your approach to closing deals.
Here’s what others are saying:
Kelley Ridings says, “This book is a valuable resource! It opened my eyes to the psychology and problem-solving involved in sales. If you need to understand sales better, this is the book for you!”
Richard O., a successful small business owner for 35+ years, calls the book “a breath of fresh air” and says it’s packed with useful ideas for closing deals.
Brianna Hendley points out, “An objection is not a NO. It’s an opportunity to ask more questions and uncover your client’s true needs. A fun and impactful book I refer back to regularly.”
David Illig reminds us that everyone is a salesman in life, “Whether it’s a product, an opinion, or a point of view, Phil Whitebloom will guide you to a successful conclusion.”
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PURCHASE YOUR COPY BY CLICKING HERE!
The BeenThere/SoldThat Podcast
Join Brianna Hendley of Achievant Business Coaching and Phil Whitebloom as they discuss practical strategies to enhance your sales and business skills. Get ready to achieve your goals and dreams! Listen here.
More from BeenThere SoldThat
Want to know what programs you can participate in to grow your sales and business? Go to BeenThereSoldThat.com and see what programs are available.
Achievant Business Coaching, Your GPS to Success
Are you ready to accelerate your path to success? Brianna Hendley, founder and CEO of Achievant Business Coaching, has developed a transformative program designed to guide you toward your business goals with precision and clarity. Brianna’s proven strategies and insights provide the exact roadmap you need to take your success to the next level.
If you’re ready to unlock your full potential, click below to learn more about how Achievant can drive your business forward: Learn More.
You Must Write a Book
Many of you have shared that you’re thinking about writing a book, or you’re already in the process. My question to you is, “What do you want your book to achieve? How will you measure its success?” These are crucial questions, and if you’re serious about your book’s impact, you need guidance from someone who has mastered the process.
That expert is Honorée Corder—a highly accomplished author, entrepreneur, and coach. Honorée’s insights have been invaluable in my own journey, and I can confidently say, I wouldn’t have succeeded without her books and courses. They provide the foundation you need to write and launch a successful book.
Ready to get started? The first step is purchasing her series of books, and when you’re ready, dive into her courses. I did, and it made all the difference. Here are the links to get you started.
BeenThere Consulting Services, LLC
At BeenThere Consulting Services, we believe that coaching is much more than training—it’s about creating real-time solutions for your business. We work directly with your specific sales challenges, addressing what impacts your business right now, while developing the strategies and skills that will fuel your success in the future. Our promise: after each session, you’ll walk away with actionable takeaways that will increase your sales and enhance your business overall.
We understand that no one-size-fits-all program works for every business, which is why we offer a variety of coaching options tailored to meet your unique needs:
- One-to-One Coaching: Custom programs designed specifically for your business’s goals and sales challenges.
- BeenThere/SoldThat Mastermind SB: An exclusive, high-end group coaching program for small business owners, where members collaborate to solve their own and each other’s challenges.
How to contact us
Curious about which program is right for you or someone you know? Contact us here to learn more and discover the perfect fit for your sales growth journey.
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