By Phil Whitebloom, Founder of BeenThere Consulting Services
“No. Are you not listening? I said, your price point is crazy.”
The Most Ignored Skill in Sales
Active listening is the least used of the most important skills required for success in selling.
Studies from Gong Labs and Harvard Business Review confirm that top-performing salespeople
talk less and listen more. The data shows a direct correlation between active listening, higher
close rates, and stronger buyer trust.
Frank and Judy Return
It’s time to welcome back our favorite fictional friends, Frank and Judy.
Today, Frank is the buyer, and Judy is the salesperson. She’s in the process of selling Frank a software solution for a new application.
Let’s listen in.
Frank:
“We’ve used your software for many years, and recently we’ve been dealing with continual
delays in implementation due to bugs in the releases. This has cost us a significant loss.”
Judy:
“That’s true, but this software package was developed by our top engineers. It’s perfect for what
you need.”
Frank: (sighs)
Much to Judy’s surprise, Frank purchased the software from her competitor.
It’s painfully obvious that Judy wasn’t listening.
What Should Judy Have Done?
What should Judy have recognized?
What should she have done instead?
📧 Drop me an email and let me know: Phil@BeenThereCS.com.
Why Leaders Lose Sleep Over This
This is just one of many scenarios that keep CEOs, business owners, and sales managers up at
night.
Why?
Because it leads to lost sales, declining revenue, and even the loss of existing customers.
✅ The good news is, I can turn this around in just one meeting with your team.
Let’s Talk. I Will Be Listening. 📅
Schedule a 15-minute call with me today, and let’s talk about your specific situation.
I will be listening.
About Phil Whitebloom
Phil Whitebloom is a nationally respected sales coach and former VP of Sales for companies
around the world, including Sony Electronics, with over $1.5 billion in sales to his name.
He helps companies turn sales challenges into revenue wins—fast.
With 40+ years of real-world experience building and leading top-producing sales teams, Phil
brings tactical precision to every engagement.
He’s not a trainer, he’s a closer—coaching your team in the exact moves that drive results.
If your sales are stuck, stalling, or bleeding profit, he’ll find the problem and fix it.
You don’t need another playbook. You need Phil in your corner.
Schedule your first meeting today. 📅
Your best 15-minute investment is waiting.
Unlock the Secrets to Closing More Sales with “Handling Objections: Clues for Closing the Sale”
Are you tired of hearing “no” or struggling to close the deal? In Phil Whitebloom’s book, you’ll learn how to turn objections into golden opportunities to secure the sale. Whether you’re new to sales or have years of experience, this book is packed with actionable insights that will elevate your approach to closing deals.
Here’s what others are saying:
Kelley Ridings says, “This book is a valuable resource! It opened my eyes to the psychology and problem-solving involved in sales. If you need to understand sales better, this is the book for you!”
Richard O., a successful small business owner for 35+ years, calls the book “a breath of fresh air” and says it’s packed with useful ideas for closing deals.
Brianna Hendley points out, “An objection is not a NO. It’s an opportunity to ask more questions and uncover your client’s true needs. A fun and impactful book I refer back to regularly.”
David Illig reminds us that everyone is a salesman in life, “Whether it’s a product, an opinion, or a point of view, Phil Whitebloom will guide you to a successful conclusion.”
Bryan Lilly describes the book as “a good tour of ideas and examples” that help you navigate different objections with key principles.
M.J. James highlights, “If you’re in a sales slump, this book will teach you how to embrace objections and turn them into catalysts for closing more deals.”
Don’t wait—level up your sales game and turn those “no’s” into “yes’s.” Get “Handling Objections: Clues for Closing the Sale” now and take the first step toward mastering the art of closing deals.
Purchase here.
PURCHASE YOUR COPY BY CLICKING HERE!
The BeenThere/SoldThat Podcast
Join Brianna Hendley of Achievant Business Coaching and Phil Whitebloom as they discuss practical strategies to enhance your sales and business skills. Get ready to achieve your goals and dreams! Listen here.
More from BeenThere SoldThat
Want to know what programs you can participate in to grow your sales and business? Go to BeenThereSoldThat.com and see what programs are available.