Phil Whitebloom — The Sales Fixer
Turning Stalled Teams Into Top Producers — Fast.
Today’s topic: Why Buyers Ask “Why Did You Send This?”
False familiarity is worse than no personalization.
By Phil Whitebloom, Founder of BeenThere Consulting Services
In selling, your integrity and credibility are everything. You must protect them all the time, especially when others or automation represent you. When automation pretends to know the person and gets the facts wrong, it reflects on you. People do not say, that was bad automation, they ask, why did you send this, or do you not know what I do. This is not how you create relationships or revenue.
A real story that proves the point
Honorée Corder is an accomplished author, CEO, and coach with more than 65 published books. She recently received a cold email that opened, “Hi Honorée. I heard your interview on The Daily Author about writing, publishing, and book marketing, and believe the book title ‘Authority Amplified’ and leveraging your story for coaching success would be something only you could write. If writing a book has ever been on your radar, I would love to talk about how we could work together.” The message continued in that vein and invited her to schedule a call about ghostwriting services.
Anyone who knows Honorée knows she already writes and publishes at the highest level. The sender did not verify who she is. An automation matched a few keywords, generated false familiarity, and presented a pitch that was the opposite of relevant. The result was immediate credibility loss, and it reflected on the person who sent it, not on the tool that sent it.
To learn more about Honorée Corder
BookFunnel, https://BookHip.com/LPCXTXM
Website, https://honoreecorder.com/bespoke/ or https://honoreecorder.com/bespokebooks/
If you would like a complimentary copy of Your Book Means Business, go here, https://BookHip.com/LPCXTXM or leave a comment with your best mailing address, including your email, and I will ask Honorée to mail one to you, US only.
The problem to solve
Automation is powerful, and it fails when the inputs, logic, and ownership are weak. Blaming a platform hides the truth, the plan failed. If you keep pointing at the system instead of fixing the plan, you will lose.
What failed vs what you own
You cannot pause a live presentation to call your coach. The work happens before the meeting. Plan with your sales coach so you walk in ready. We will define the signals that tell you it is time to adjust, the exact moves to make in the room, and the validation steps that prove the adjustment worked. You will have a simple checklist, short talk tracks, and a feedback loop so you can recognize when to adjust, how to adjust, and how to confirm the result everyone wants.
There are no shortcuts to successful selling
Successful selling is built on clear intent, precise asks, and disciplined follow through. This is where an outside professional helps you get it right.
• Clarify the outcome. What are you trying to accomplish with this message, one outcome, one audience, one reason to respond.
• Set the proper call to action. Give a single, finite next step, a short reply, a yes or no, a specific date and time, or a link with context.
• Keep it tight. Make it brief, relevant, and easy to say yes. Remove anything that does not move the reader to the next step.
• Follow up and follow through. Decide when you will follow up, how you will follow through, and what success looks like in the next seven days.
• Work the steps. Draft, review, small sample, adjust, then scale.
Your sales coach will work with you without making assumptions, using live data and history to design a winning plan you can implement. You will know when to adjust, how to adjust, and how to confirm that the adjustment produced the result everyone wants.
The handoff from plan to performance
If you want these practices to show up in every message and meeting, the next step is to work with a sales coach who installs them in your process, pressure tests your outreach before scale, and holds the team to a standard. That is how you move from running tools to doing successful business.
Phil Whitebloom, your professional sales performance coach, is the person to call.
I help you do successful business. 45 years in selling and sales leadership, more than $1.5 billion in revenue, author of Handling Objections – Clues for Closing the Sale, and known for clients seeing immediate success after one meeting. I protect your integrity and credibility, fix the plan that drives your tools, and give you clear steps that create replies, meetings, and wins. Book a 15 minute session and we will map the exact adjustment you need, https://calendly.com/beentherecs. Prefer email, phil@beentherecs.com.
Blog reader offer
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Book a 15 minute call. If we both decide to move forward to a full discovery call, and you mention this blog or use code OWNIT, that discovery call is complimentary.
How to claim
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About Phil Whitebloom
Phil Whitebloom is a nationally respected sales performance coach, author, and founder of BeenThere Consulting Services, LLC. With more than 40 years in sales and sales leadership and over $1.5 billion in career sales, Phil helps companies protect integrity and credibility in every buyer touch, and turn automation into results. He is the author of Handling Objections – Clues for Closing the Sale. Leaders bring Phil in to align message with reality, define the right call to action, and install a simple process that creates replies, meetings, and wins.
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Bryan Lilly describes the book as “a good tour of ideas and examples” that help you navigate different objections with key principles.
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Purchase here.
PURCHASE YOUR COPY BY CLICKING HERE!
Listen to The BeenThere/SoldThat Podcast
Join Brianna Hendley of Achievant Business Coaching and Phil Whitebloom as they discuss practical strategies to enhance your sales and business skills. Get ready to achieve your goals and dreams! Listen here.
More from BeenThere SoldThat
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