🚨Announcement: My newest book, The Sales Fixer arrives in January 2026.

This short read will change how you look at every selling moment in your business.

The Store That Sells Itself, and the Store That Teaches Us How to Sell

What every salesperson, in every industry, can learn from two simple customer experiences.

By Phil Whitebloom, Founder of BeenThere Consulting Service

Before We Begin

You, the salesperson, are the deciding factor.

You determine whether a prospect leaves as a prospect or leaves as a customer.

These two everyday stories show exactly why.

The Ice Cream Store: Selling Made Simple

Almost every Sunday after dinner, I drive to my favorite local ice cream shop. I walk in, order two different flavors in a single cup, and I am usually in and out in under ten minutes.

One night my wife and I walked into a different ice cream shop, and I walked out with nothing.

Small selection. No excitement. No questions. The desire was there. The engagement was not.

Most ice cream shops win because the process is simple and intentional. They:

· greet you

· ask what you want

· help you choose

· ask if you want anything else

· close the sale with a thank you

A simple, direct experience creates an almost guaranteed sale.

Turning your prospect into your customer is directly tied to their experience. And that experience begins with you, the salesperson.

The Clothing Store: Where Skill Creates the Sale

In one of my favorite clothing stores, I have had very different experiences. Some days I walk in and leave with nothing. Other days I leave with clothes that become staples in my wardrobe.

Same store. Same shopper. Different results.

On the days I leave with nothing, I browse and nothing grabs me. Colors do not work. Styles feel off. My size is limited. Salespeople look busy or do not notice me. I do not always ask for help. Eventually, I leave frustrated.

Great stores change this immediately. Even while busy, someone acknowledges me. A simple “I see you, I will be with you shortly” keeps me engaged.

When a skilled salesperson really steps in, everything changes.

They ask what I am looking for. They ask what did not work last time. They ask where I will wear the clothes. Work. Casual. Indoor. Outdoor. Relaxed. Formal.

Then they guide. They show options I would never find. They simplify decisions. They recommend combinations I would never create on my own.

Pants with the right shirts. Sport coats with the right belts and ties. Outfits that fit my life, not just the rack.

People buy when they feel understood, not when they feel alone in the decision.

This has nothing to do with price. What I buy is confidence, clarity, and ease.

Great clothing salespeople guide the experience from the greeting to checkout and make the decision feel right.

That is the difference between walking out with nothing and walking out with clothes I enjoy wearing.

Takeaways You Can Use in Your Business

1. Every walk in counts People stay when they feel seen. They leave when they feel invisible.

2. Ask simple, focused questions Questions reveal intent, reduce hesitation, and move people toward a decision.

3. Guide, do not push Customers buy more when someone helps them see the right choices.

4. Make the experience your advantage People remember how they felt while they were with you. That memory shapes loyalty.

5. Engagement turns desire into revenue Interest alone does not close the sale. Engagement does.

Why Work With Me (Phil Whitebloom)

You always want more traffic, and you should.

But the fastest way to grow revenue is simple:

Maximize how many people buy when they are already in front of you.

That is conversion. That is execution. And that is where most businesses lose money every single day.

For more than forty years, I have helped sales teams and business owners improve the exact moments that decide revenue. Not beginner skills. High level execution. Immediate results.

If your business depends on walk ins, call ins, referrals, inbound leads, or repeat customers, these lessons apply directly to you.

Here is what businesses get when they work with me:

✅Higher conversion in every selling moment

✅ More customers from the traffic they already have

✅Better engagement that builds trust quickly

✅ Questions that reveal intent and drive clear decisions

✅ Customer experiences that create repeat buyers

✅ A simple, clear structure their team can use right away

This is not theory. This is tactical, real-world coaching that produces measurable outcomes now.

If your team is not converting at the level you know they could, let us talk.

If you want more prospects to turn into customers, more customers returning, and more selling moments turning into revenue, I can help you get there.

Let’s Talk About Your Conversion Rate

Ready to find the opportunities sitting inside your business right now?

Book a session with me using these platforms:

📩phil@beentherecs.com

🌐www.beentherecs.com

📱Or scan this QR Code:

Have a topic you want me to cover next?

Email me at phil@beentherecs.com. I read every note.

Unlock the Secrets to Closing More Sales with “Handling Objections: Clues for Closing the Sale” by Phil Whitebloom

Are you tired of hearing “no” or struggling to close the deal? In Phil Whitebloom’s book, you’ll learn how to turn objections into golden opportunities to secure the sale.

Whether you’re new to sales or have years of experience, this book is packed with actionable insights that will elevate your approach to closing deals.

Here’s what others are saying:

Kelley Ridings says, “This book is a valuable resource! It opened my eyes to the psychology and problem-solving involved in sales. If you need to understand sales better, this is the book for you!”

Richard O., a successful small business owner for 35+ years, calls the book “a breath of fresh air” and says it’s packed with useful ideas for closing deals.

Brianna Hendley points out, “An objection is not a NO. It’s an opportunity to ask more questions and uncover your client’s true needs. A fun and impactful book I refer back to regularly.”

David Illig reminds us that everyone is a salesman in life, “Whether it’s a product, an opinion, or a point of view, Phil Whitebloom will guide you to a successful conclusion.”

Bryan Lilly describes the book as “a good tour of ideas and examples” that help you navigate different objections with key principles.

M.J. James highlights, “If you’re in a sales slump, this book will teach you how to embrace objections and turn them into catalysts for closing more deals.”

Anew Metabolic Health says, “Working with Phil has been life changing. After just one free discovery call, he helped me rebuild my entire presentation, and as a result, I converted each attendee into a paid consultation client. I now sell confidently without scripts or pressure, simply by providing genuine value. If you want someone who can transform your confidence and your sales process in an hour, Phil is it. Highly recommended.”

Don’t wait—level up your sales game and turn those “no’s” into “yes’s.” Get “Handling Objections: Clues for Closing the Sale” now and take the first step toward mastering the art of closing deals. Purchase here.

Listen to The BeenThere/SoldThat Podcast

Join Brianna Hendley of Achievant Business Coaching and Phil Whitebloom as they discuss practical strategies to enhance your sales and business skills. Get ready to achieve your goals and dreams! Listen here.

More from BeenThere SoldThat

Want to know what programs you can participate in to grow your sales and business? Go to https://BeenThereSoldThat.com and see what programs are available.