Wait! Before you send me an email saying, “Hey Phil, you used the wrong word in your title. It should be right.” Keep reading. It will make sense.
Does your business have many competitors? If you are an insurance agent you may have competitors in your own area that sell exactly what you do, at exactly the same price, and maybe even from the company. How do you differentiate yourself? Stay tuned, a great answer is to come.
I was recently at a business networking event where there were no less than six financial planners, two realtors, and several marketing companies. In their respective businesses, they are all the best, they focus on the customers, and they listen to what their customers want. Have they differentiated themselves from everyone else?
I am still waiting for someone to say, “We are the worst company. I am the worst salesperson. I don’t listen to anyone. If you hire my company, we will probably put you out of business.” That would certainly differentiate that person from everyone else. Probably not in a profitable way.
As a sales coach, I specialize in working with businesses and salespeople, coaching them on how to differentiate themselves.
If you really want to stand out, write a book. Not just any book. Write your book. I see another email coming my way. “Phil, how will that help differentiate me and my business?” This is where it gets good.
Writing your book is a fantastic way to differentiate yourself from all others that do what you do. This is a great start. However, it is the quality of every aspect of your book which gives you credibility as an expert in your field and as an author. How do you ensure your book meets these high standards?
Meet Honorée Corder https://honoreecorder.com/. Honorée is the author of more than 50 books with over 4 million sold in multiple countries, and in multiple languages. She is a publishing consultant, Tedx speaker, and the founder of Indie Author University. Honorée coaches’ business professionals, writers, and aspiring non-fiction authors.
Let’s get the answer to your question directly from Honorée. In anticipation of your question, I asked her for you. Here is what she had to say.
When I launched BeenThere Consulting Services, LLC https://BeenThereCS.com, my sales coaching company, I was one of many business coaches. Because I am niched as a sales coach, I had some differentiation. I was fortunate in having a successful start to my new business. When I announced my soon to be published book, Handling Objections – Clues for closing the sale, Wow! What a response.
The book will be published in September 2024. Just the announcement has created a buzz and opened opportunities for my sales coaching company. I already have pre-order requests, invitations to appear on podcasts, workshops being scheduled by clients, and speaking requests. My book has differentiated me from others in a very positive way.
Important information: Anybody can write a book. If you want your book to be successful, it must be professional in every way. From the title creation, content, formatting, publishing, marketing, and so much more. Every detail is important. There are so many details to consider, it is almost impossible to anticipate them all. To do it in such a way to achieve your reason for writing the book, you must do it with professional guidance. This is the only way.
When I met Brianna Hendley of Achievant Business Coaching https://achievantcoaching.com, she said to me, “Phil, you must write a book.” She introduced me to Honorée Corder. Honorée was very supportive and asked me questions that challenged me to understand for myself why I should write my book, tell my stories, and ultimately, to know what is the job of my book? She encouraged me and introduced me to her courses, Publishing Ph.D, Million Dollar Book Business, and Book Marketing Mastery. I have them all. What’s cool is you can get them all in the Author’s Bundle. https://www.empirebuildersmasterclass.com/bundles/author-success-bundle?ref=127a95
It’s an incredible value and for me it’s the bible of how to write, publish, and market your book to be successful. As Honorée says, “It’s great to have a best-selling book. It’s better to have a best-earning book.”
My experience throughout the process has been so magnificent, I not only invested in the Author’s Bundle of courses, but I also invested with Honorée and hired her to be my coach and mentor.
Notice I used the word investment. Paying your electric bill is a cost. Buying toilet paper is a cost. Doing what is important to grow your business and put you on your path to achieving your lifelong goals is an investment.
As a sales coach, I go to great lengths to help my clients learn how to differentiate themselves when they meet their prospects and referral partners. For those of you who want to take it to the next level, write your book. Tell your stories. Achieve your dreams.
If you want to learn more about my authoring journey and how I can connect you with the best authoring team imaginable, contact me at Phil@BeenThereCS.com.
Beth V. Walker is another great person who cares deeply about others and works with Honorée and her team. She has written a fantastic book, Buying College Better, and it is available now.
The other side of selling is buying. One of the largest buys many people will ever make is that of going to college. It is an expense/investment that is so great, graduates enter the workforce with tremendous debt. The government had to step in to relieve the pressure on so many.
My friend and author, Beth V. Walker, has a solution. She has published a book called Buying College Better.
It is never too early to start planning for college. Start your college planning by reading this book.
Available on Amazon: Click here
About Phil Whitebloom
Phil has been in sales and sales leadership for over 40 years. He is a multiple award winner and has helped customers such Fortune 500 companies, U.S. and local governments, institutions of higher education, houses of worship, television/radio companies, and more. Along with his sales teams they have solved thousands of problems, and generated billions of dollars in revenue. He is also known as a strong leader, boasting diversity and employee retention. His company, BeenThere Consulting offers Mastermind group, one-on-one sales coaching, etc…Sales Coaching
Send Phil an email Phil@BeenThereCS.com let him know your thoughts on this topic and share your stories.
To learn more about BeenThere Consulting Services and how we can help you and your business go to BeenThereCS.com. To discuss specific needs or programs with me go to at Contact Us or schedule a meeting with me Calendly BeenThereCS.
The BeenThere/SoldThat Podcast
Join Brianna Hendley of Achievant Business Coaching and me as we cover sales and business-related topics designed to build your skills and increase your knowledge. Our mission is provide you with takeaways to help you achieve your goals and dreams.
Click on this link to listen or search your favorite podcast provider (Been There Sold That Podcast).
BeenThere SoldThat Podcast
Achievant Business Coaching, Your GPS to Success
Brianna Hendley, the founder and CEO of Achievant Business Coaching has a wonderful program underway. Do you want to accelerate your success? Click below to learn more.
Learn more
You Must Write a Book
Many of you have told me that you are thinking about writing a book. Some of you are in the process of writing. The questions I have for you are, “What do you want your book to do? How will you measure the success of your book?” If the answers to those questions are important to you, then you must learn from an expert, highly accomplished author, entrepreneur, and coach. My friend and mentor, Honorée Corder is that person. The first step is purchasing her series of books, and when you are ready, her courses. I have done this myself. I don’t know how I could have done it without them. Here are the links:
You Must Book Business Series
Empire Builders Masterclass
Join the Advance Reader Team
“Handling Objections, Clues for Closing The Sale”
Would you like to be a member of the “advanced reader team” for Phil Whitebloom’s new book?
Contact me and in the Message box https://beentherecs.com/contact-us/. Tell me that you would like to be on the Advance Reader Team. I will add you to the list. Approximately two weeks before the release date, you will get an email with a link on how to read the book. My ask is that you write a review and tell your friends and colleagues.
BeenThere Consulting Services, LLC
BeenThere Consulting Services is a sales coaching company. Coaching is more than training. We work with your specific sales needs in real-time. We address what is impacting your business now, while creating enhanced processes and developing skills for future success. Our promise is that you will have actionable take-a-ways after each meeting, which will increase your sales and benefit your business overall.
No one program fits every need. We offer a variety of options to meet the needs of those who want to improve their sales.
- One-to-one coaching: Custom programs designed to meet client’s needs.
- BeenThere Sales Coaching Hour: Group Coaching focused on specific topics and skills development.
- BeenThere/SoldThat Mastermind SB: High-end group coaching for small business owners, where members work together to solve problems for themselves and others.
How to contact us
To determine which program will work for you or someone you know, contact us at https://beentherecs.com/contact-us/.
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