Why quality content starts with the mission, not the production

By Phil Whitebloom, Founder of BeenThere Consulting Service

Have you ever noticed how often service providers jump straight into how they do what they do?

I certainly have.

As I’ve built my sales coaching business, I’ve needed a lot of support pieces created that help people get to know me, trust me, and feel confident that I can help them with their sales-related problems. That kind of visibility matters if you want to help more people and grow a business the right way.

What’s surprised me over the years is how quickly many providers jump into explaining their process, their tools, their technology, and why their solution is the best.

By the way, I’m still waiting for someone to tell me theirs is the worst. That hasn’t happened yet 😄

Here’s the real issue with the “our solution is the best” approach.

As the prospect, if someone doesn’t fully understand my objectives, my audience, and where I’m trying to go, how could they possibly know what solution will work, or why it would work?

That’s what led me to today’s topic, because recently, I experienced the complete opposite. In a good way!

Enter Jordan Drumm

I’ve known Jordan Drumm, founder and owner of Drumm Digital Media, for a while and had already seen the quality of her work. What stood out in our recent meeting had nothing to do with cameras, editing, or production.

It was how she approached the conversation.

Jordan didn’t start by telling me how she creates videos. She didn’t lead with her equipment. She didn’t jump into packages or pricing.

Instead, she focused entirely on why.

Why I want more visibility. Who I want to help. What I want the viewer to feel, think, and do after engaging with the content.

At one point, she said something that stuck with me:

“I’m not interested in making something that just looks good. I want to understand how the video is going to be used and what it needs to accomplish.”

That mindset changes everything.

Another thing she said reinforced it even further:

“If the video doesn’t work as a tool for your business, then it doesn’t matter how nice it looks.”

Exactly!

We barely touched production details at all. Those are logistics. Important, yes, but only after the mission is clearly defined and agreed upon.

Why This Got My Attention

I’m happy to share that I’ve contracted with Jordan to help execute on the mission we defined together.

What really captured my attention is how closely her approach aligns with how I coach my clients.

I teach salespeople and leaders to stop leading with solutions and start by uncovering real needs. Not surface-level wants, but the deeper reasons someone is willing to take action in the first place.

Jordan does this naturally.

She asks high-impact questions. She listens for intent. She stays focused on outcomes. Only then does she recommend a path forward.

That level of clarity is why her work is effective, and it’s a big reason her business continues to grow.

Start with the mission, not the solution.

Final Thought and Next Step

If you’re trying to improve sales results, visibility, or performance, and the conversation jumps straight to tactics, tools, or fixes, there’s a good chance you’re skipping the most important step.

The right questions come before the right solutions.

If this resonates, let’s talk.

The best way to do that is through a conversation where I can ask the right questions and help you get clear on what’s really going on.

You can reach me here:

Phil Whitebloom

Founder, BeenThere Consulting Services

📩 phil@beentherecs.com

🌐 https://beentherecs.com

📅 Schedule a conversation: https://forms.gle/346ZXKYfYqdbzqu19

And if you’d like a complimentary e-book copy of my new book, The Sales Fixer, reach out via this link or the QR code below and I’ll send it to you.

Have a topic you want me to cover next?

Email me at phil@beentherecs.com. I read every note.

Unlock the Secrets to Closing More Sales with “Handling Objections: Clues for Closing the Sale” by Phil Whitebloom

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Listen to The BeenThere/SoldThat Podcast

Join Brianna Hendley of Achievant Business Coaching and Phil Whitebloom as they discuss practical strategies to enhance your sales and business skills. Get ready to achieve your goals and dreams! Listen here.

More from BeenThere SoldThat

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