The cost of getting help is far less than the cost of staying in trouble

By Phil Whitebloom, Founder of BeenThere Consulting Service

Three-minute read

Superman to the rescue

Superman is arguably the most famous and beloved superhero of all time. He did not just save individuals. He saved groups of people, cities, and sometimes even the world. When people were in danger, they looked to the sky and shouted:

“Look! Up in the sky!”

“It’s a bird!”

“It’s a plane!”

“No, it’s Superman!”

When Superman showed up, people were excited, relieved, and grateful. They knew they were in trouble, and they knew Superman could help. There was urgency. There was danger. There was a problem that needed to be solved right away. Superman was going to save them.

There was also something all those rescues had in common.

Superman never charged anyone for his rescue services.

What if Superman charged for the rescue?

Imagine Superman showing up, evaluating the danger, pulling out his credit card scanner, and saying, “I can save you, but before I do, this is going to cost $500.”

Would people still want his help? Would they start negotiating for a better price?

That would be a very interesting real-world experiment if we could make it happen. In a way, it does happen, all the time.

Once a fee is attached, the danger itself might become part of the evaluation. The person in danger might stop and think, “That’s a lot of money. Maybe I should just risk being severely injured or killed instead of paying the fee? Or should I pay the fee, accept the help, and get out of harm’s way?” Why is that ever a choice?

One thing is for sure. While all of that consideration is going on, the danger is getting worse every second.

Which brings us to Jack Benny.

Jack Benny

Jack Benny was not only a brilliant comedian, he was famous for his character’s stinginess. Jack did not want to part with a penny unless it was absolutely necessary.

One of his most famous routines involved a robber pointing a gun at him and saying, “Your money or your life.”

Jack stood there in silence. The robber finally said, “Well?” And Jack replied, “I’m thinking, I’m thinking.”

That joke worked because the choice was obvious to everyone except Jack. Your money or your life should not be a tough decision.

But when money is involved, people often hesitate, even when the danger is real.

The sales problem is real

There are businesses and individuals struggling with sales problems right now. Maybe this describes your business or that of somebody you know. Your pipeline is weak. Your follow-up is inconsistent. Your prospects are not moving forward. Your salespeople are not asking the right questions. Your message is not resonating. Your confidence is slipping. Your revenue is not where it needs to be.

In other words, the business is in danger.

Maybe it is not the same danger where Superman needs to catch a falling airplane, but your business danger is still real. Lost sales are real. Missed opportunities are real. Weak pipelines are real. Poor follow-up is real. Stalled growth is real.

And the longer those problems continue, the worse they get.

Understand your prospect’s pain. Know why the problem matters to them, what it is costing them, and what will happen if it does not get fixed. Then show them how you can be their superhero by solving that problem. It’s never only about the cost of fixing the problem. It is about the results once the problem has been fixed

The common thread

There is a common thread between capturing that large solar prominence and capturing more meetings, new clients, and increasing overall business activity like I am seeing right now.

In both cases, I intentionally put myself in a place where something meaningful could happen.

The more often you put yourself in the right places, with the right intent, the more likely you are to see something incredible and meet people and businesses that need your products and services.

If there were no fee

If I offered my sales coaching services at no charge, I would probably have a waiting list so long I could never get to everyone. If there were no fee involved, everyone would want help. That is their admission that they need help.

The moment a fee is involved to fix the problems, denial sets in, and “hope that it will get better” becomes the daily prayer. The reality is, without help, those problems will simply get worse.

The other reality is, I cannot work for free. I should not work for free. You don’t work for free, and you should not work for free. Our products and services have value.

The goal is not just to talk about problems. The goal is to fix them.

The fix does not happen by magic. It happens when the right help is combined with the willingness to do the work.

You are the superhero

Maybe you are the person presenting the solution. You are the salesperson, business owner, consultant, advisor, or professional who can help your prospect solve a real problem.

In that case, you are the superhero.

Your prospect is the person in danger because they need your help. They may not be hanging from a building, trapped in a burning car, or waiting for someone in a cape to save the day, but

they may still be facing a serious business problem that is costing them money, time, confidence, momentum, and opportunity.

In my case, as a sales coach, the people I help are struggling to make sales, stuck in the funnel, having trouble converting prospects into customers, or unable to grow beyond their current revenue.

My superpower is decades of experience helping sales teams and businesses overcome their sales problems and go from being in danger to being successful.

Unlike Jack Benny, your choice should be to hire the help you need to fix your sales problems. Do what it takes. Left to time and hope, the problem will simply get worse until it ends. When you act, you are the superhero.

Take action now

If you need more business, more qualified opportunities, more productive conversations, or more confidence converting prospects into clients, contact me.

If your pipeline is too thin, if you are not getting in front of enough of the right people, or if the conversations you are having are not turning into customers, clients, referrals, or revenue, this is exactly the kind of work I help business owners and sales teams fix. Take action now!

Contact Phil Whitebloom at BeenThere Consulting Services, LLC.

Contact Information:

Phil Whitebloom

🏢Founder, BeenThere Consulting Services

📩 phil@beentherecs.com

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