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How Overselling Costs You Big: The Tale of Winning a Client but Losing Their Trust, and Ultimately Their Business

How Overselling Costs You Big: The Tale of Winning a Client but Losing Their Trust, and Ultimately Their Business

by Marynel Batoon | Nov 18, 2024 | Blog

Stop Losing Sales: The Real Cost of Overselling I recently spoke with Kevin, an IT supervisor at a high-profile business. His job? To find and implement software solutions that empower his team to perform better. Kevin shared a frustrating story about a salesperson...
Dominate Your Year-End Goals: Proven Sales Tactics to Close More Deals, Fast

Dominate Your Year-End Goals: Proven Sales Tactics to Close More Deals, Fast

by Marynel Batoon | Nov 11, 2024 | Blog

The Final Quarter Push: Why Every Sales Move Matters Now We’re officially in the 2nd month of the final quarter of the year—the time when every sales move counts. The holidays are kicking in, winter weather may be impacting your business, customers are closing their...
Stop Being Ghosted: Mastering the Art of Sales Follow-Up That Gets Results

Stop Being Ghosted: Mastering the Art of Sales Follow-Up That Gets Results

by Marynel Batoon | Nov 4, 2024 | Blog

As a sales coach, it never ceases to amaze me how the same challenge can pop up for different people within a short span. Recently, the hot topic has been “ghosting.” What is Ghosting? It’s when a prospect or client who was responsive suddenly goes silent—calls,...
Turning Crisis into Opportunity: How Owning Your Mistakes Can Win You Future Business

Turning Crisis into Opportunity: How Owning Your Mistakes Can Win You Future Business

by Marynel Batoon | Oct 28, 2024 | Blog

Back in the Spring of 1988, I was working for Sony in government accounts, covering 14 Midwest states. I was then transferred to Washington, D.C., to handle clients like the White House, the Senate, and other key civilian agencies. My first visit to the White House...
Mastering Cold Calling: How Focused Industry Research Transforms Sales Success

Mastering Cold Calling: How Focused Industry Research Transforms Sales Success

by Marynel Batoon | Oct 21, 2024 | Blog

Frank and Judy work for a software development company that specializes in creating custom solutions to solve business problems across various industries. With such versatility, every business is a potential client. Frank, who’s been with the company for six...
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